15 Last-Minute Social Content Ideas for Busy Marketers
Being consistent on social media has power to build brand awareness, foster engagement and loyalty, drive traffic and leads, and increase sales/donations. In a perfect world, you’ve got a plan. In the real world, sometimes you don’t.
Here are some quick content ideas for when you need to post right now!
LGBTQ Inclusion in Marketing & Advertising – Benefits & Tips
Despite the challenges and potential snafus, LGBTQ inclusion in marketing and advertising is a growing trend and a necessary strategic initiative. As this community continues to gain visibility and strength, it is likely that we will see even more brands embrace diversity and inclusion in their marketing.
Check out benefits and tips for being more inclusive in your efforts.
7 Steps to Conduct a Brand Audit
A brand audit is a comprehensive examination of a company's branding and marketing activities to establish its performance, discover strengths and weaknesses, recalibrate strategic alignment, and assess its current market position.
Conducting an audit allows companies to identify areas of improvement, ensure consistency, stay competitive, and increase brand equity. Follow these steps to develop the framework for your audit.
Advertising Psychology: 7 Principles Used to Influence Consumer Behavior
The power of advertising lies in the ability to create connections and influence consumer behavior.
In this article, we explore the fascinating connection between psychology and advertising. Learn about some commonly used psychological principles and how they can be applied to your marketing strategy.
How to Create Donor Personas & Increase Fundraising Impact
Developing donor personas can help organizations personify their audience and create strategies and content that speak more directly to their behaviors and interests, improving resonance and results.
Follow these steps to create donor personas and increase fundraising impact.