A Love Letter to the Louisville Ad Community
A love letter to the Louisville advertising community.
On this day of love, I want to take the opportunity to show my adoration and appreciation for YOU.
The Branding Process Explained
Your brand goes far beyond your logo and color palette. By definition, it is the sum of how a business or product is perceived by those who experience it.
It is critical for an organization’s approach to branding to be informed and intentional. And while each company’s journey might look a little different, here’s our take on the branding process.
8 Tips for Marketers to Increase Overall Efficiency in 2023
The marketing landscape is volatile. We’re all scrambling to keep up with fast-paced campaigns, ever-changing consumer preferences, and the next best technologies. Work smarter, not harder.
Improve overall efficiency and save your sanity with these helpful tips.
7 Actionable Strategies to Increase Customer Retention
With the threat of a recession, it has become mission-critical for businesses to identify ways to cut costs and save money, making customer retention a much more practical and cost-effective marketing strategy than ever before.
Here are seven strategies to keep your customers happy and engaged.
Last-Minute Ways to Win on Giving Tuesday
Racking up significant participation stats year after year, Giving Tuesday has become a critical component in many nonprofit year-end campaigns.
If you’re behind the eight ball in your planning, you’re in the right place. We’ve compiled a list of tactical ways to win on Giving Tuesday that you still have time to execute.