Tips to Recession-Proof Your Marketing Strategy
History shows that brands that continue to invest in marketing during a recession can gain market share and increase profits. Help soften the effects of an economic downturn by being ready to pivot and accelerate into the upturn.
Use these five tips to protect your profit–and customers–by proactively planning for the worst-case scenario.
5 Ways to Personalize Your Marketing Strategy
Gone are the days of a one-size-fits-all marketing strategy. Personalization uses real-time data and consumer insights to craft unique experiences and messages for a specific audience. Research shows that consumers don’t just want it … they expect it.
Check out 5 examples of how you can incorporate personalization in your campaign.
Step-by-Step Guide to A/B Testing
A/B testing helps marketers better understand their audience and how to effectively grow engagement, increase conversion, and reduce bounce rate.
Follow this step-by-step process to consistently improve marketing results.
Top 5 Benefits to Hosting a Hybrid Event
Hosting a successful, high-quality hybrid event requires a great deal of time, money, and planning.
Here are the top 5 reasons it might be worth the investment.
Tactical Tips for Improving Email Performance
79% of marketers list email marketing in their top 3 most effective channels. Utilize email marketing to build relationships, market products, services or events, generate leads, promote content, and increase brand awareness.
Check out these tactical tips to improve your email performance.