5 Ways to Personalize Your Marketing Strategy

80% of consumers are more likely to buy from companies that offer personalized marketing experiences.         

Personalization is a 1:1 marketing strategy driven by real-time data and consumer insights that helps marketers better understand and connect with target audiences. It has the power to improve customer experience, increase brand loyalty, and drive revenue. 

Today’s consumer no longer just wants a personalized experience … they expect it. Don’t get left behind, here are 5 examples of how to incorporate personalization in your marketing strategy.

Chatbots

A popular form of conversational marketing, chatbots simulate person-to-person dialogue and offer customers immediate help and support through AI-powered software. These automated programs can facilitate orders and sales, answer basic questions, troubleshoot technical issues, and schedule appointments.

Smart Content

This tactic, also known as dynamic content, refers to adapting aspects of an email, ad, landing page, or website based on user demographics, previous behavior, and interests. Smart content offers a more relevant and personalized experience for users wherever they are in the buyer’s journey. 

Personalized Video  

Take the highly engaging medium one step further by using customer data to develop a video personalized for an individual viewer. Create a template that can be customized either manually or automatically to incorporate viewer-specific details. Personalized video can humanize the sales process by leveraging consumer’s psychological desire to be seen and feel special.

Exit Intent Pop-Ups

Reengage site visitors you’re about to lose by serving pop-ups that appear when they show intent to leave your site. Typically, the content of pop-ups will make an offer designed to draw the user back to the site. Reignite engagement and conversion by employing data related to user interest and on-site behavior. Big Neil Patel fans over here! Check out he has expertly mastered this strategy.

Retargeting Campaigns

Serve targeted ads to users who’ve already interacted with your website. For example, they’ve visited a product or service page, read a blog post, added an item to their shopping cart, etc. After visiting specific pages, you can retarget visitors with relevant visual or text ads when they browse other websites.

No longer a “nice-to-have” component, companies that invest in data collection, analysis, and automation software associated with personalization will reap the long-term benefits of loyal customer relationships.

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