LGBTQ Inclusion in Marketing & Advertising – Benefits & Tips
Despite the challenges and potential snafus, LGBTQ inclusion in marketing and advertising is a growing trend and a necessary strategic initiative. As this community continues to gain visibility and strength, it is likely that we will see even more brands embrace diversity and inclusion in their marketing.
Check out benefits and tips for being more inclusive in your efforts.
Advertising Psychology: 7 Principles Used to Influence Consumer Behavior
The power of advertising lies in the ability to create connections and influence consumer behavior.
In this article, we explore the fascinating connection between psychology and advertising. Learn about some commonly used psychological principles and how they can be applied to your marketing strategy.
Marketing Planning 101: How to Create Your Annual Roadmap (Template)
Marketing plans are critical for helping businesses identity target audiences and outline strategies and tactics to achieve objectives. A well-crafted plan provides clear direction for how your marketing strategy will be successfully implemented.
Use this template as a guide to craft your plan.
Tips to Recession-Proof Your Marketing Strategy
History shows that brands that continue to invest in marketing during a recession can gain market share and increase profits. Help soften the effects of an economic downturn by being ready to pivot and accelerate into the upturn.
Use these five tips to protect your profit–and customers–by proactively planning for the worst-case scenario.
5 Ways to Personalize Your Marketing Strategy
Gone are the days of a one-size-fits-all marketing strategy. Personalization uses real-time data and consumer insights to craft unique experiences and messages for a specific audience. Research shows that consumers don’t just want it … they expect it.
Check out 5 examples of how you can incorporate personalization in your campaign.