How to Create Donor Personas & Increase Fundraising Impact  
Jenny Mitchell | President Jenny Mitchell | President

How to Create Donor Personas & Increase Fundraising Impact  

Developing donor personas can help organizations personify their audience and create strategies and content that speak more directly to their behaviors and interests, improving resonance and results.

Follow these steps to create donor personas and increase fundraising impact.

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Last-Minute Ways to Win on Giving Tuesday
Jenny Mitchell | President Jenny Mitchell | President

Last-Minute Ways to Win on Giving Tuesday

Racking up significant participation stats year after year, Giving Tuesday has become a critical component in many nonprofit year-end campaigns.

If you’re behind the eight ball in your planning, you’re in the right place. We’ve compiled a list of tactical ways to win on Giving Tuesday that you still have time to execute.

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