How to Create Donor Personas & Increase Fundraising Impact
Developing donor personas can help organizations personify their audience and create strategies and content that speak more directly to their behaviors and interests, improving resonance and results.
Follow these steps to create donor personas and increase fundraising impact.
The Branding Process Explained
Your brand goes far beyond your logo and color palette. By definition, it is the sum of how a business or product is perceived by those who experience it.
It is critical for an organization’s approach to branding to be informed and intentional. And while each company’s journey might look a little different, here’s our take on the branding process.
Step-by-Step Guide to A/B Testing
A/B testing helps marketers better understand their audience and how to effectively grow engagement, increase conversion, and reduce bounce rate.
Follow this step-by-step process to consistently improve marketing results.