FREE RESOURCE: A Nonprofit’s Guide to Conducting a Competitive Analysis
Equip your organization with the tools to analyze competition, refine programs, and engage donors effectively, creating enhanced impact and sustainability.
Download our FREE guide for nonprofits to conduct a competitive analysis.
LGBTQ Inclusion in Marketing & Advertising – Benefits & Tips
Despite the challenges and potential snafus, LGBTQ inclusion in marketing and advertising is a growing trend and a necessary strategic initiative. As this community continues to gain visibility and strength, it is likely that we will see even more brands embrace diversity and inclusion in their marketing.
Check out benefits and tips for being more inclusive in your efforts.
7 Steps to Conduct a Brand Audit
A brand audit is a comprehensive examination of a company's branding and marketing activities to establish its performance, discover strengths and weaknesses, recalibrate strategic alignment, and assess its current market position.
Conducting an audit allows companies to identify areas of improvement, ensure consistency, stay competitive, and increase brand equity. Follow these steps to develop the framework for your audit.
The Branding Process Explained
Your brand goes far beyond your logo and color palette. By definition, it is the sum of how a business or product is perceived by those who experience it.
It is critical for an organization’s approach to branding to be informed and intentional. And while each company’s journey might look a little different, here’s our take on the branding process.
Top 6 Reasons to Consider a Rebrand
Rebranding is not a decision that should be made on a whim. If you’re going to embark on this journey, do it with purpose, patience, and a plan.
Here are six reasons it might be time to evaluate the benefits of a rebrand.